On October 7, 2013, Authentic Brands Group introduced the purchase of Juicy Couture from Fifth & Pacific for $195 million. Your brand objective needs to be authentic, and this comes from understanding what you can provide and the way you ship it. As a branding company, our first challenge is to determine what your organization’s model goal is, as this needs to be at the core of all advertising communications.
Model authenticity results in – elevated client perceptions of uniqueness (critical differentiation); elevated purchase intentions and word-of-mouth assist; attraction and retention of a greater proportion of upper value prospects with these manufacturers changing into embedded in wider cultural setting.
The acquisition of Neil Lane offers ABG a leading place within the tremendous jewelry space and further strengthens its portfolio, which boasts outstanding luxury and style brands together with Judith Leiber, Juicy Couture, Frye, and Hickey Freeman.
Taking this strategy creates a model that is not solely authentic to your business’s heritage and functionality, but one that resonates along with your target audience, and ensures they achieve a real understanding of your objective and cultural significance.
Familiarity with a brand and its story is a crucial driver of authenticity and, following interviews with marketers and consumer focus teams, the researchers argue that manufacturers need to interrupt down the concept of authenticity into its constituent components in order to turn out to be more practical of their communications.