PPC is most commonly known as Pay Per Click but there is another thing that it stands for and it is Pay Per Click. In this performance marketing, it is making it possible for marketers to have quality calls on part of the advertisers. This is almost similar to how performance networks do track clicks and conversions but the difference here is, pay per calls are intended only for tracking calls.
The primary goal for the pay per call marketing campaign is to drive calls from the prospect clients to directly connect over the phone whether with yourself or through agents. Basically, these are considered as hot leads due to the reason that potential customers are taking action by means of contacting the number and ask for further info. Of course, depending on conversion point on the pay per call marketing, only if the affiliate successfully sent the call is when they will be paid. For the most part, many people do prefer the pay per call in terms of increasing conversion rates.
Someone who wants to call a certain phone number is likely motivated to buy the product or the service offered by the advertiser. This is true especially with the quality of live calls versus web forms. It doesn’t indicate that they will be contacted immediately if ever a visitor requested more info through a web form. The visitor’s interest level into the product or service offered by the advertiser will quickly drop unless, the marketer contacted them on the right time.
One of the known benefits for having pay per call marketing is that, there are plenty of markets that have less competition. As you opt to run pay per call campaigns, the affiliates will be able to run as well their offers on the traffic sources that’ll otherwise cause them troubles.
Theirs is also a big push for various kinds of ads on different sources. Well, let’s face the fact that days are gone of only seeing banner or text based advertisements. We are now noticing action specific ads as well as pay per call to which both Facebook and Google are pushing for. Primarily because of the nature that pay per call marketing has, verticals that perform well are the ones that are time sensitive. The truth is, it is ideal if you would stick with the local pay per call marketing which composes of 4 categories namely automotive, home services, health and legal.