DIY Logo: Learning From the Previous Logo Fails
Logos can make or break your business. Many businesses utilize logo as a form of showing professionalism, for branding, and catching their customers’ attention. In this article, we won’t be highlighting about the famous logos available and used by famous brands, but instead, we will be dealing with the best logo fails. Be careful when designing your logo because you would otherwise get the attention with the wrong reasons.
The 2012 Summer Olympics logo wherein $400,000 was spent by the London Olympic committee made the whole country of Iran upset because they thought that the logo spelled “ZION”, which is a reference to a Jewish holy state. If you make a logo, it is best to have it tested by an audience before it is published. We may have lived in a bloody world at one point or another basing on our history, but the Sherwin Williams color your world logo is seemingly a picture of war and violence, making it a logo epic fail if a new company adopts the same logo. Since Sherwin Williams has been existing since 1905, their logo is a classic symbol and known by many, but if this logo was just created today, it will offend a lot of people most especially for the environmentalists. What we can learn about Sherwin Williams logo is that any logo cutting edge today, maybe a classic logo tomorrow or mildly offensive in the future. The Pepsi “bloat” logo used a simple cartoon logo that went horribly wrong because it just reminded soda drinkers that sodas are really bad for the health. Of course, the Pepsi company did not intend to remind their customers that drinking soda is bad for the health, but they missed testing the impact of their “bloat” logo wherein it just looks like a large person wearing a shirt that is too small for his belly. The lesson learned from Pepsi is allowing your logo to be tested for an extended period of time among focus groups before publishing them.
The Gap is a popular clothing brand of khakis and polo shirts, but it made a horrific mistake in 2010 wherein they changed their classic logo. In 2010, Gap changed the classy Spire Regular typeface designed by Anne Pomeroy into Helvetica for an attempt to emulate the success of its competitor, but the typeface and little gradient square did not appeal to fashion designers and critics as it appears like a printed blurry JPEG and called it a logo. Gap learned from their mistake and returned to their classic logo without looking back. The black metal effect looks good for a logo, but if you are not into body piercing or tattoos, find a different theme for your logo.
Source: their explanation